“In today’s digital-first world, data is the backbone of business success. At Infobip, we champion privacy-first solutions that enable businesses to protect, manage, and recover data seamlessly. On World Backup Day, we emphasize the critical role of secure data management — regular backups, end-to-end encryption, and AI-powered fraud prevention are essential strategies to safeguard sensitive information.
In India, with the implementation of the DPDP Act, organizations must adopt a proactive approach to data protection, ensuring compliance while strengthening customer trust. By investing in resilient infrastructure and robust cybersecurity frameworks, companies can not only mitigate risks but also drive long-term growth. Data protection is not just a regulatory necessity but a strategic advantage in an evolving digital ecosystem. As businesses scale, ensuring data integrity will be key to building a secure and transparent future.”
Shankar Iyer
Director – Business Strategy
India, Infobip
