Whatfix Announces $58 Million Liquidity Program with ESOP and Secondary Sale

Whatfix, a business-to-business digital adoption platform, revealed on October 7 its fourth liquidity program, valued at $58 million. The program includes an Employee Stock Option Plan (ESOP) and a secondary sale by existing investors, including Helion and Eight Roads. This follows Whatfix’s recent $125 million Series E funding round.

“This program reflects our commitment to both business growth and recognizing those who have been integral to our success. We’re fostering a culture of ownership and innovation by offering employees and investors to share in our growth,” said Khadim Batti, co-founder and CEO of Whatfix, in a media statement.

The liquidity program offers eligible current and former employees the chance to liquidate a portion of their vested units. Batti emphasized the company’s dedication to ensuring employees and investors directly benefit from Whatfix’s growth, stating, “From time to time, the company has consistently facilitated secondary sales, ensuring that its employees and investors benefit directly from the company’s growth.”

On September 25, Whatfix raised $125 million in its Series E round, led by private equity firm Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Sources reported the deal was valued at $790 million pre-money and around $870 million post-money. This follows the company’s previous Series D funding round of $90 million in June 2021, which was also led by SoftBank Vision Fund 2.

Whatfix has a history of offering buybacks during its funding rounds, including an ESOP buyback during its Series B and C events. The firm also announced a $4.3 million buyback during its Series D round.

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