Viraa Care, a healthtech startup focused on infant nutrition and pediatric feeding, has successfully raised $108,000 in a pre-seed funding round, bringing its total pre-seed investments to $208,000 after an earlier $100,000 secured in January 2024. The latest round included foreign direct investment from a European angel investor.
Founded in 2023 by Sonal Babbar-Bhardwaj and Mayank Bhardwaj, Viraa Care aims to provide parents with expert, science-based advice on nutrition and baby care practices. The startup encourages families to shift away from processed baby products in favor of fresh, nutrient-rich foods free from preservatives and artificial additives. Sonal Babbar-Bhardwaj noted the need for reliable guidance, emphasizing the responsibility many Indian mothers feel in feeding their children while often lacking adequate support.
Viraa Care offers personalized consultations and live courses that cover key topics such as breastfeeding and introducing solid foods. The three-month consultation program allows parents to receive direct guidance from experts, while the live courses consist of recorded modules followed by interactive sessions for real-time feedback.
The startup has conducted over 500 sessions and has seen a 2x month-on-month increase in its customer base. With the new funding, Viraa Care plans to scale its operations, expand its reach, and enhance its services to better support Indian parents.
Mayank Bhardwaj articulated the company’s aspirations, stating, “With this funding, we are revolutionizing how Indian families approach feeding, childcare, and nutrition. Our objective is to establish a system grounded in science and evidence-based practices that supports parents effectively.” Future initiatives include developing new workshops on essential parenting topics like infant nutrition and overall child development.
