The Veefin Group, a leader in working capital technology solutions based in India, has enhanced its leadership team with the appointments of Gitesh Karnik as Chief Human Resources Officer (CHRO) and Saurabh Kanwar as Chief Brand and Marketing Officer (CBMO). This strategic move is part of the company’s efforts to strengthen its global presence and support its mission of becoming the world’s leading working capital technology platform.
Kanwar, a seasoned professional with over 25 years of experience in media and marketing, has held significant roles at top companies such as Star, Viacom, and Disney. He is credited with creating iconic content properties like MTV Roadies and Channel [V] Get Gorgeous. As Veefin’s CBMO, Kanwar will focus on amplifying the company’s brand, crafting compelling narratives, and driving its expansion into international markets. His recent entrepreneurial ventures include co-founding Flarepath, a digital marketing agency, and consulting for BFSI clients.
Karnik brings over two decades of HR leadership experience, having previously served as Chief People Officer at prominent fintech firms, as well as senior roles at Tata Capital and Magma Fincorp. His expertise lies in building high-engagement workplaces and implementing performance frameworks. As CHRO, Karnik will focus on developing a high-performing workforce and implementing innovative HR strategies to support Veefin’s growth.
Raja Debnath, Chairman & Co-Founder of Veefin Group, expressed excitement over the new appointments, emphasizing their significant contributions to Veefin’s growth strategy. Both Kanwar and Karnik will be key to strengthening the company’s brand and talent pool as it continues to innovate in the fintech space.
Veefin Group offers a suite of cutting-edge working capital solutions, including supply chain finance, digital lending, and trade finance, serving banks, financial institutions, fintech firms, and corporates across global markets.
