Mumbai, 1st July 2024– Unix India, a leading name in consumer electronics and mobile accessories, proudly unveils its dynamic new brand identity as part of its transformation journey. The company’s new logo features a modern design with red becoming the key brand colour palette, representing limitless possibilities, progressiveness, and confidence.
Unix’s new logo symbol is the letter ‘U’ intersected by a horizontal line, symbolizing boundless potential, progress, and the brand’s bold, confident outlook for the future. The inspiration for the emphasis on letter ‘U’ is driven from the brand’s customer-centric approach, illustrating how customers inspire Unix’s products and embody the brand’s ethos of “for you – the new you.” This modern identity aligns with Unix’s vision for a bold new Bharat and also presents itself as a more globally recognizable symbol.
Speaking on the development, Mr. Imran Kagalwala, Co Founder at UNIX India, said, “After 18 years of successfully raising the technology benchmark in India, we are filled with pride. We have always believed that evolution is the key to staying relevant, and hence, with new products coming in for new-age consumers, the brand identity needed to be dynamic and relevant. The shift from subtle blue to vibrant red is designed to be modern, vibrant, and easily recognizable. The refreshed design reflects the brand’s forward-thinking approach while maintaining the core values of customer centricity, affordability, and quality.”
The revamped identity extends across all consumer touchpoints, such as products, digital platforms, and communication materials. Unix, a proudly Made in India, Made for India brand, boasts a product portfolio of around 600+ SKUs and is available in 500+ cities nationwide. The brand manufactures all its products in India and strongly supports the vision of PM Modi’s ‘Atmanirbhar Bharat.’
Website Link of the Unix India: https://unixindia.in/
About Unix India:
UNIX is India’s foremost brand in the realm of mobile phone accessories, offering a diverse array of the latest accessories for smartphones. Started in 2006, UNIX has grown to employ over 500 staff members, operating through various offices and dedicated websites across India, with additional facilities in China.
UNIX prides itself on maintaining an extensive collection of top-notch accessories, with an impressive catalog of over 600 products, for the latest gadgets, complemented by world-class customer service. The product lineup includes Chargers, Earphones, Data Cables, Power Banks, Wireless Speakers, Smartphone Batteries, Wireless Headphones, Mobile Holders, and more. The commitment to delivering excellent customer support is accompanied by a dedication to providing a precise and beneficial product range for both distributors and end-users alike. UNIX is unwavering in its pursuit of continuous improvement to enhance the overall experience for everyone associated with the brand.
The company has consistently achieved success by remaining attuned to the needs of both distributors and end-users. The brands face is led by the famous cricketer Jasprit Bumrah. He is a cricketing sensation known for consistently showcasing his talent on the field and serves as a role model for the progressive brand, marking an achievement of unparalleled significance for UNIX.
