Tata Starbucks has announced the appointment of Mitali Maheshwari as the Head of Product and Marketing for India. With over a decade of invaluable expertise in brand management and marketing, Maheshwari will lead product innovation and drive marketing initiatives for the brand in her new role.
Adrit Mishra, Chief Operating Officer of Tata Starbucks, welcomed Maheshwari, stating, “As we continue to build the category in India and extend our coffee leadership to deliver the signature Starbucks Experience to consumers, we are excited for Mitali to enhance our product and marketing plans. With Mitali on board, we also look forward to strategic product innovation that blends the best of global and local tastes for consumers in a familiar manner. Mitali’s dedication to her craft, combined with her strategic mindset and innovative approach, makes her an invaluable addition to our team.“
