The next 2-3 years are likely to see a rapid increase with a key focus on deep tech expertise focusing on its applications along diverse sectors including education, healthcare, agriculture, etc. This period will see a growth in the partnerships between startups, corporates and the public sector with the former bringing in breakthrough innovations and the latter providing a multitude of support, resources and infrastructure.Undoubtedly, the startup ecosystem is flourishing and booming at an exponential rate. However, the challenge of sustainability is also now bigger than ever. While we are adding new startups to the Unicorn club, their profitability and ability to scale is still in question. Fortunately, if startups can identify and address key challenges preemptively, especially around their GTM strategy, chances for scale and success grow manifold.