Sidharth Bhakoo has been promoted to the position of Chief Business Officer (CBO) – Food Marketplace at Swiggy. Prior to this, he served as Vice President – National Business Head, where he played a key role in driving the company’s growth and operational excellence. Sidharth brings a wealth of expertise in areas such as team management, B2B sales, channel management, and business development, which have been pivotal in Swiggy’s success. With a career spanning multiple leadership positions in various industries, he is well-equipped to take on this new role and further accelerate Swiggy’s growth trajectory.
Before joining Swiggy, Bhakoo amassed substantial experience in the banking and telecom sectors. He began his professional journey at GE Money Bank, where he worked as a Product Manager. His next role was at the Royal Bank of Scotland (RBS), where he worked in a variety of capacities, gaining valuable exposure to the financial services industry. At Vodafone, Sidharth held the position of GM & Sales Head, overseeing sales, account management, and customer service teams across the organization. His leadership skills and strategic insights helped Vodafone expand its market presence in India.
Sidharth joined Swiggy in a leadership capacity as the Associate Vice President (AVP), Regional Business Head for North, East, and Central India. His efforts in this role played a crucial part in Swiggy’s remarkable market expansion and its ability to penetrate new territories, especially in tier-2 and tier-3 cities. His understanding of regional markets, consumer behavior, and team dynamics enabled Swiggy to scale its operations effectively.
As CBO of the Food Marketplace, Sidharth will now oversee the company’s core food delivery operations, driving Swiggy’s business strategy to ensure continued growth. His deep understanding of market dynamics, along with his ability to build high-performing teams, will be key in further strengthening Swiggy’s market leadership. Additionally, his strong background in digital marketing, sales, and business development will aid in enhancing Swiggy’s offerings in the highly competitive food delivery industry. Sidharth’s leadership will focus on optimizing business processes and expanding Swiggy’s reach in both existing and new markets.
Bhakoo’s career trajectory highlights his adaptability and growth mindset, qualities that will serve him well in this expanded role. Having worked in industries that are both customer-facing and operations-driven, he brings a unique blend of skills that combine strategic oversight with a deep understanding of on-ground execution. As a result, Swiggy is well-positioned to further strengthen its market position under his leadership.
Bhakoo’s promotion underscores Swiggy’s focus on leadership and operational excellence. As the company continues to expand its services, including grocery and essential deliveries, Sidharth’s expertise will be pivotal in ensuring Swiggy remains at the forefront of the industry, meeting consumer needs, and building long-term customer loyalty. Through his leadership, Swiggy is poised to maintain its competitive advantage and achieve sustainable growth in the evolving food delivery market.
Under his leadership, the Food Marketplace team at Swiggy is expected to enhance its service offerings, drive strategic partnerships, and innovate in ways that create value for customers and stakeholders alike. Swiggy’s vision for the future of food delivery, which includes improved technology solutions, streamlined logistics, and better customer service, will be directly shaped by Bhakoo’s direction. As a key driver of Swiggy’s business success, he is well-positioned to lead the company through new challenges and opportunities in the rapidly evolving food delivery and e-commerce ecosystem.
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