As global attention to environmental stewardship continues to rise, consumer products across industries are under renewed scrutiny for their impact on both personal well-being and the planet. Household cleaning – once a routine, chemical-reliant domain – is rapidly being reshaped by growing public awareness, technological advancements, and increasing demand for more natural, safe, and eco-friendly alternatives.
Within this evolving landscape, there’s a unique intersection of innovation, transparency and broader market forces at play – creating both challenges and opportunities for companies seeking to redefine what “green” really means in the fast-moving consumer goods (FMCG) space.
We recently had the opportunity to speak with Mr. Shashank Noronha, Founder, TABBSZ, whose insights shed light on the transformative journey that’s reshaping how we think about household cleaning. He takes us through the key themes driving this shift, offering a glimpse into how sustainability, consumer trust, and cost-efficiency converge to shape the future of cleaning products.
CXO Digital Pulse >> How has the demand for eco-friendly and sustainable products evolved in the FMCG sector, particularly in household cleaning, over the past few years? What are the primary factors driving consumer demand?
Shashank Noronha >> In recent years, the demand for eco-friendly and sustainable products in the FMCG sector has grown exponentially, particularly in the household cleaning segment. This consumer shift is driven by increasing awareness of environmental issues such as climate change, water scarcity, and plastic pollution, as well as health-related concerns. Studies indicate that more consumers are choosing brands that align with their sustainability values, prioritizing products that offer ingredient transparency, have lower environmental footprints, and support personal well-being. This trend is further amplified by greater attention to sustainability claims on packaging, leading consumers to make more conscientious purchasing decisions. As a result, brands that authentically adopt eco-friendly practices—such as reducing carbon emissions and utilizing biodegradable ingredients—are experiencing stronger consumer loyalty and growth. For businesses, embracing sustainability is becoming an essential long-term strategy for maintaining competitiveness and fostering market trust.
At TABBSZ, we understand this shift and are proud to offer effective, affordable, and 100% compostable cleaning TABBSZ offers cleaning solution tablets, which are 100% plastic free, made from kitchen ingredients highly effective, space-saving and 100% sustainable from pre use to post use. Our commitment to eliminating plastic waste and reducing carbon emissions through sustainable packaging reflects our dedication to providing products that are both eco-friendly and high-performing. As more consumers choose green solutions, TABBSZ aims to lead the way in offering sustainable products that don’t compromise on quality.
CXO Digital Pulse >> How do you see innovations in sustainable cleaning products shaping the future of the household cleaning segment?
Shashank Noronha >> Innovations in sustainable cleaning products are poised to shape the future of the household cleaning segment. The development of compact, high-performance cleaning tablets, such as those offered by TABBSZ, showcases the potential to reduce packaging waste while delivering effective cleaning results. These advancements go beyond merely reducing plastic; they focus on providing more sustainable, safer, and affordable cleaning options for consumers. The adoption of plant-based ingredients and recyclable, biodegradable packaging is set to propel the market toward a zero-waste future. TABBSZ is dedicated to leading this transformation by setting a new standard in cleaning that meets both environmental and consumer health needs.
CXO Digital Pulse >> What challenges does the industry face in transitioning from traditional chemical-based cleaners to more environmentally conscious alternatives?
Shashank Noronha >> The biggest challenge in transitioning from traditional chemical-based cleaners to more environmentally conscious alternatives lies in changing consumer habits. Many consumers have long relied on the strong performance of chemical-based cleaners, and convincing them that eco-friendly alternatives can be just as effective requires consistent education and thorough product testing. Additionally, many consumers still associate high foaming with effective cleaning, which further complicates the shift.
Another significant challenge is sourcing sustainable ingredients and ensuring that new formulations deliver the same cleaning power without relying on toxic chemicals. TABBSZ has successfully addressed these challenges by developing highly effective cleaning solutions powered by eco-friendly ingredients and surfactants. These solutions provide the same cleaning efficiency while being safe for the environment. Furthermore, our commitment to zero-waste packaging helps minimize the environmental impact associated with traditional plastic cleaners.
CXO Digital Pulse >> How important is transparency in product ingredients and certifications when it comes to consumer trust in eco-friendly cleaning products?
Shashank Noronha >> Transparency is crucial for building consumer trust, especially in the eco-friendly cleaning segment. Consumers today are not only more informed about the environmental impact of products but also increasingly expect brands to be transparent about their ingredients. Eco-conscious buyers are seeking proof that their cleaning choices make a positive impact. TABBSZ is proud to offer full transparency in our products – from the eco-friendly ingredients in our cleaning tablets to our commitment to 100% compostable, paper-based packaging. Our eco-friendly certifications and dedication to eliminating plastic packaging ensure that consumers can trust the quality, safety, and sustainability of our products.
CXO Digital Pulse >> In your opinion, how can the industry balance cost-efficiency with sustainability to ensure widespread adoption of green cleaning solutions?
Shashank Noronha >> Balancing cost-efficiency with sustainability in the eco-friendly cleaning industry requires strategic innovation and long-term planning. While sustainable ingredients and eco-friendly packaging may initially appear more expensive, scaling production and streamlining supply chains can significantly reduce costs. As the demand for toxin-free cleaning solutions rises, economies of scale come into play, enabling TABBSZ to offer affordable products without compromising environmental goals. Innovative packaging solutions, such as 100% compostable, paper-based materials, help lower overall costs while maintaining sustainability. By focusing on efficient processes and maintaining a strong commitment to both sustainability and affordability, the industry can drive the widespread adoption of green cleaning solutions without sacrificing quality or environmental integrity.
Additionally, it is worth highlighting that the industry should consider selling concentrates, as many of these products primarily consist of 90% water.
