Lara Hood Balazs has been appointed as the Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing at Adobe, where she will report directly to CEO Shantanu Narayen. Lara brings with her a wealth of experience gained from leadership roles at industry giants like Intuit, Amazon, Visa, and Nike. At Intuit, she was the CMO and GM of the Strategic Partner Group, where she successfully drove brand awareness and corporate reputation while leading AI-driven financial technology strategies.
At Adobe, Lara will oversee the company’s global marketing functions, including branding, events, campaigns, and digital operations. She is widely recognized for her customer-centric marketing expertise and has been instrumental in scaling Amazon Prime, shaping Visa’s digital payments strategy, and driving transformational growth across multiple sectors. With her strong background in marketing innovation, Lara is poised to further elevate Adobe’s brand reach and user engagement, strengthening its position as a leader in the digital space.
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