Middle Eastern startup Calo, specializing in customized ready-to-eat meals, has secured $25 million in Series B funding to expand its offerings and geographic reach. The Riyadh-based company targets health-conscious customers with tailored meal plans for specific needs, such as weight loss, high-protein diets, and medical conditions like diabetes and IBS.
The meal delivery market in the region is projected to hit $11.2 billion by 2030, driven by convenience-focused consumers and food delivery platforms like Talabat and Deliveroo. Calo differentiates itself with personalized subscriptions and customizable options, appealing to those prioritizing nutrition and dietary goals.
Currently operating in Saudi Arabia, UAE, Kuwait, Qatar, and Bahrain, Calo has delivered over 10 million meals this year, with prices ranging from $7 to $9 per meal. Its efficient logistics system relies on central kitchens and scheduled deliveries, reducing operational complexity.
Looking ahead, the startup plans to deepen personalization, allowing users to adjust macronutrient portions or exclude ingredients. New initiatives, including retail kiosks and on-demand delivery, are also in development. Calo is expanding internationally, starting with the acquisition of a U.K.-based food startup.
Calo has raised $51 million to date and aims for profitability in 2024 before pursuing a public listing in Saudi Arabia. With Saudi Arabia accounting for 70% of its revenue, the company anticipates significant growth in the UAE. Founder Ahmed Al Rawi envisions Calo as the go-to solution for convenient, nutritious, and customizable meals.
