Roberta Cavalcante has recently advanced to the position of Marketing Director at Comscore Inc., where she will oversee the APAC, EMEA, and LATAM regions. Formerly, she held the role of Senior Marketing Manager for the APAC and EMEA regions. In her new capacity, Roberta will lead cross-functional teams and spearhead marketing strategy while managing the marketing budget.
With nearly two decades of experience in the industry, Roberta has previously contributed her expertise at Zuni, vivo, and Denison Brasil.