Charuta Ambardekar Saoji has transitioned from her role at L’Oréal to take on the position of Head of Marketing and Vice President at Colors, the flagship entertainment channel of Viacom18 Media Private Limited. After four successful years at L’Oréal, where she served as Assistant General Manager (AGM) of Marketing for both L’Oréal Paris and Garnier, Charuta is set to bring her extensive expertise in consumer marketing to her new role.
During her time at L’Oréal, Charuta played a pivotal role in driving numerous successful product launches and was instrumental in shaping the marketing strategies for two of the company’s leading brands. She expressed gratitude for the enriching experiences and growth opportunities she encountered, which have prepared her for this exciting next chapter at Viacom18.
Charuta’s career is marked by a solid background in consumer marketing, having worked with major FMCG brands like Unilever, Reckitt, and Heinz. Throughout her tenure at these companies, she held key positions including Brand Manager and Marketing Manager, gaining comprehensive experience in strategy development, brand growth, and market engagement. Her passion for understanding consumer needs and developing impactful brand mixes has been a driving force behind her career success.
At Viacom18, Charuta aims to leverage her deep knowledge of consumer trends and marketing to enhance the growth of the Colors channel. She brings a unique perspective that blends her love for beauty and consumer insights with a strategic approach to brand development, positioning her to make a significant impact in her new role.
