Beyond Snack, the popular banana chips brand, has raised $8.3 million in its Series A funding round to expand its reach and enhance its product offerings. Founded by Manas Madhu, Jyoti Rajguru, and Gautam Raghuraman, the Kerala-based brand is known for its high-quality, plant-based banana chips made without artificial colors or flavors, catering to the growing demand for healthy snacks.
The funding round was led by 12 Flags Group, a consumer-focused fund founded by Rakesh Kapoor, the former global CEO of Reckitt Benckiser. Existing investor NAB Ventures increased its stake, while new investors, including Enrission India Capital and Faad Network, also participated in the round. This strategic infusion of capital will enable Beyond Snack to venture into new markets, enhance product innovation, and strengthen its supply chain infrastructure, ensuring continued growth and sustainability.
With its products already available in 12 countries, Beyond Snack is poised for even greater international expansion, responding to the increasing global demand for healthier snacking alternatives. The funding will allow the brand to scale its operations, increase production capacity, and explore new international markets to meet this growing demand. As more consumers turn to plant-based, natural snacks, Beyond Snack is well-positioned to capitalize on the trend, further solidifying its place as a leader in the healthy snack market.
The company’s commitment to offering authentic, high-quality snacks aligns with the broader global shift towards healthier eating habits. Beyond Snack’s dedication to quality, free from artificial additives, has made it a favorite among health-conscious consumers seeking healthier snack options. With this new round of funding, the brand is set to continue its journey of scaling up and delivering its products to more consumers across the globe.
As Beyond Snack continues to grow, its ability to innovate and maintain product quality while meeting the evolving preferences of global consumers will be crucial to its success. This funding milestone marks a significant step in the company’s mission to provide healthier snacking options worldwide and build a lasting presence in the competitive snack food market.
