Ashutosh Varma, currently serving as the National Sales Head – India Business Unit (IBU) at Hero MotoCorp, has been elevated to the role of Chief Business Officer (CBO) – IBU, effective May 1, 2025. His elevation marks a significant milestone in his 15-year journey with the company, reflecting his exceptional leadership and transformative impact on Hero MotoCorp’s growth and market presence.
Varma’s tenure at Hero MotoCorp has been defined by his strategic approach to sales, market expansion, and customer engagement. His expertise in driving business transformation and operational excellence has played a crucial role in strengthening the company’s leadership in the Indian two-wheeler market. With a sharp focus on innovation and execution, he has consistently delivered strong results, contributing to Hero MotoCorp’s sustained market dominance.
As CBO – IBU, Varma will lead the restructuring of the India Business Unit, aiming to enhance agility, optimize sales strategies, and accelerate growth. His deep understanding of market dynamics and consumer behavior will be instrumental in refining business strategies that align with evolving industry trends and customer expectations.
His elevation underscores Hero MotoCorp’s commitment to recognizing and empowering internal leadership talent to drive the company’s vision forward. With his extensive experience and proven track record, Varma is poised to lead IBU into its next phase of expansion, reinforcing Hero MotoCorp’s competitive edge in the two-wheeler industry.
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