Arijit Sengupta has joined Zydus Wellness as the Chief Marketing Officer, bringing over two decades of extensive experience in the fast-moving consumer goods (FMCG) sector. Throughout his career, Arijit has held pivotal roles at leading companies, including Unilever, Reckitt, and Colgate-Palmolive (India) Ltd. He has successfully managed multiple categories, such as home care, wellness, and nutrition, showcasing his versatility in the industry.
In his most recent position at Reckitt, Arijit served as the global marketing head for digital startups, where he played a significant role in driving business development across various regions, including India, the UK, and the US. His work in this role involved strategic marketing initiatives that aligned with emerging digital trends, contributing to the growth of the company in competitive markets.
Arijit’s wealth of experience in marketing and leadership is expected to bring valuable insights to Zydus Wellness as the company aims to strengthen its position in the FMCG sector. His deep understanding of managing diverse product categories will be crucial in formulating effective marketing strategies and driving brand growth.
As Zydus Wellness continues to innovate and expand its product offerings, Arijit’s leadership will play a key role in enhancing the company’s brand visibility and consumer engagement. With his proven track record of success in various marketing roles, Arijit is well-positioned to contribute to the future success of Zydus Wellness.
Overall, his appointment is anticipated to bolster the company’s marketing efforts and strategic initiatives, ultimately leading to increased market share and customer loyalty.
