Apple has laid off around 100 employees within its services division, signaling a notable shift in the company’s priorities, according to sources familiar with the situation. Bloomberg’s Mark Gurman reported that the affected employees were notified of the layoffs on Tuesday.
The job cuts have primarily impacted teams working on the Apple Books app and Apple Bookstore, with additional layoffs affecting other services teams, including Apple News. Among the positions eliminated were engineering roles, sources told Bloomberg.
These layoffs in the services division come as Apple reportedly reallocates resources toward its artificial intelligence programs. Although Apple Books is now considered less of a priority, the app is still expected to receive new features over time. Despite the reductions, insiders assert that Apple News remains a central focus for the company.
While layoffs are rare at Apple, this is not the first round of job cuts in recent months. Earlier this year, the company laid off over 600 employees in its Special Projects Group following the closure of its self-driving car project and microLED display efforts.
Additionally, in January, Apple reportedly shut down a 121-person team in its San Diego office that was focused on AI-related developments. According to its most recent regulatory filing, Apple has approximately 161,000 full-time equivalent employees. The company has declined to comment on the latest round of layoffs.
