Apple is intensifying its focus on artificial intelligence (AI), but internal research indicates it still lags behind competitors like OpenAI. A report by Bloomberg’s Mark Gurman reveals that OpenAI’s ChatGPT outperforms Siri, showing 25% greater accuracy and the ability to answer 30% more questions. This has raised concerns within Apple about being over two years behind in generative AI technology.
Despite this setback, Apple is integrating AI features into its devices, such as the new iPad mini, which supports the upcoming Apple Intelligence platform. However, users will need to wait for a software update for these features post-launch.
Apple has a history of adapting quickly to technology changes, and plans to extend AI capabilities to products like the iPhone SE and MacBooks. While the company has the resources and brand strength to catch up, it remains to be seen if it can match the pace of innovation set by OpenAI and Google. Currently, AI is not the main selling point for Apple products, with customers prioritizing improvements in camera technology and user experience.
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