Abhishek Mehta has recently joined Dabur India Limited as the Lead for Digital Marketing, a strategic move that underscores the company’s focus on bolstering its online presence. With over 14 years of marketing experience, Mehta’s career is marked by successful tenures across various high-profile roles, contributing significantly to his expertise in digital strategy and brand management. Before his current appointment, he served as the Head of Marketing at Bagrry’s, where he spearheaded major strategic initiatives, focusing on brand growth and customer engagement.
Mehta’s professional journey is distinguished by a variety of impactful positions, including key roles at Jubilant FoodWorks Ltd., ibs fulcro, 9zest, AdLift India, and Wildnet Technologies. These experiences have equipped him with a robust and diversified skill set in areas ranging from integrated marketing strategies to comprehensive brand campaigns. His background reflects a deep understanding of both the creative and analytical aspects of digital marketing, making him well-suited to lead and innovate at Dabur.
In his new role at Dabur, Mehta is expected to harness this rich experience to strengthen the company’s digital initiatives, driving increased customer engagement and fostering brand loyalty through cutting-edge campaigns. This strategic appointment not only highlights Mehta’s professional accomplishments but also signals Dabur’s dedication to adapting and excelling in the rapidly evolving FMCG digital landscape. By leveraging Mehta’s expertise, Dabur aims to enhance its competitiveness and expand its reach, ensuring the brand stays relevant and resonant with modern consumers.
