boAt Lifestyle has proudly joined forces with Antara Senior Care, a part of The Max Group, to create innovative devices specifically designed for senior citizens in India. This partnership positions boAt as the official technology partner for Antara, marking the beginning of an exciting journey to enhance the lives of elderly individuals through advanced technology.
The collaboration follows weeks of strategic discussions, brainstorming sessions, and a shared commitment to improving the overall quality of life for senior citizens. The agreement was formalized by Ishaan Khanna, CEO of Antara Assisted Care Services, and Sameer Mehta, Co-founder and CEO of boAt, who signed the partnership at boAt’s Mumbai office.
The objective of this partnership is to leverage boAt’s extensive in-house technological capabilities to create custom products that address the unique needs of senior citizens. The focus will be on health tracking, sleep monitoring, fall detection, hearing ability enhancement, and several other areas critical to the wellbeing of elderly individuals. Antara’s deep understanding of this segment, along with its reputation as a leading provider of senior care services, will play a key role in guiding the development of these specialized devices.
Shantanu Sinha, who led the strategic partnership from Antara, received special recognition for his instrumental role in the collaboration. His leadership has been pivotal in fostering this partnership, ensuring that both teams are aligned in their mission to enhance the senior care experience.
The products developed through this collaboration will be equipped with state-of-the-art features and tailored to the specific needs of senior citizens, making their daily lives safer and more comfortable. With both companies committed to combining their expertise, this partnership is set to bring groundbreaking solutions to the market, enabling senior citizens to live healthier, more independent lives.
boAt’s expertise in technology and Antara’s specialization in understanding the needs of senior citizens will work hand in hand to introduce these game-changing products to the market in the near future.
