Pinterest has appointed Soniya Monga as its new Vice President of Global Agency Sales, effective immediately. In this pivotal role, Monga will oversee Pinterest’s global strategy to enhance and strengthen its relationships with agencies. She will focus on driving the adoption of Pinterest’s diverse advertising solutions, contributing to the platform’s mission to be a top choice for brands and advertisers worldwide. Pinterest, known for its unique visual discovery tools, aims to deepen its connections with consumers and expand its role in the advertising ecosystem under Monga’s leadership. As the company continues to scale its advertising business, Monga’s leadership will be crucial in cementing Pinterest’s position as a premier advertising platform in the digital age.
Soniya Monga brings to Pinterest a wealth of expertise in digital advertising, with a deep understanding of agency collaborations. She previously served as Head of US Agency Partnerships at TikTok, where she led initiatives to foster partnerships and expand the platform’s presence in the advertising space. During her tenure at TikTok, Monga successfully managed high-level agency relationships, enabling the platform to thrive and grow in the competitive social media and digital advertising market. Prior to TikTok, Monga held leadership positions at major tech firms, including Snap Inc., Microsoft, and LinkedIn, where she focused on building impactful agency relationships and driving strategic business growth. Her extensive experience with digital advertising solutions and her ability to navigate the ever-evolving ad tech landscape make her a perfect fit for Pinterest’s ambitious advertising goals.
In her new position, Monga will work closely with Bill Watkins, Pinterest’s Chief Revenue Officer, to refine and implement Pinterest’s global advertising strategy. Together, they will seek new ways to connect brands with their target audiences through Pinterest’s innovative ad formats and compelling visual tools. Monga’s appointment underscores Pinterest’s dedication to innovation and creativity, especially as it competes with other major platforms in the digital advertising industry. Under her leadership, Pinterest is set to drive more growth in its advertising business by capitalizing on the growing demand for visually rich, engaging ads.
Her appointment highlights Pinterest’s commitment to creativity, collaboration, and innovation within the advertising industry, positioning the platform for continued growth in an increasingly competitive market. With Monga’s experience, Pinterest is poised to unlock new opportunities for both brands and advertisers, reinforcing its status as a leading platform in digital advertising. Pinterest’s advertising strategy, led by Monga, will emphasize the platform’s unique ability to drive both brand awareness and direct conversions, offering advertisers a robust and compelling solution for their marketing needs.
As more brands look for ways to engage with consumers in a meaningful way, Pinterest’s visual-first approach to advertising offers unique opportunities for advertisers to stand out. Monga’s track record in driving strategic advertising partnerships will play an essential role in helping Pinterest scale its global advertising business and continue to grow its user base. With her vast experience and deep understanding of agency partnerships, Monga is expected to significantly contribute to Pinterest’s future advertising growth, bringing fresh perspectives to the team.
