Arzooo, an Indian startup bridging small electronics retailers with e-commerce capabilities, has been acquired by Moksha Group in a distressed asset sale. The company had sought merger opportunities with firms like Udaan but ultimately opted for this sale, sources reveal.
Arzooo empowered small retailers by securing bulk inventory deals, offering last-mile delivery, and providing working capital solutions. Founded by ex-Flipkart executives, it raised $90 million from backers like SBI Investment, Tony Xu, and Celesta Capital, reaching a peak valuation of $310 million.
Moksha Group stated the acquisition aims to address gaps in India’s consumer durables and appliances market. However, details of the transaction and comments from Arzooo’s founders remain undisclosed.
