Bengaluru-based Swish, a 10-minute food delivery startup, has secured $2 million in its maiden funding round led by Silicon Valley-based venture capital firm Accel. The round also attracted notable angel investors, including Urban Company co-founders Abhiraj Bhal and Varun Khaitan, and former Swiggy Instamart head Karthik Gurumurthy.
The fresh capital will be utilized to expand Swish’s operations across Bengaluru and gradually extend its services to other tier-1 cities. With approximately 70 to 80 unique stock-keeping units (SKUs) listed on its app, Swish offers a variety of freshly prepared items, including indulgences, snacks, beverages, and meals, all delivered within 10 minutes.
“This funding marks an exciting milestone as we continue to scale our delivery model and redefine quick-commerce in urban markets,” said Aniket Shah, co-founder and CEO of Swish, in an interaction with Economic Times.
Swish’s growth mirrors the rapid expansion of quick-commerce platforms in India. Established players like Zepto and Swiggy Instamart are scaling their operations aggressively. Swiggy recently launched Bolt, its own 10-minute delivery service, while Zepto is expanding its café business and aiming to achieve an annualized revenue run rate of ₹1,000 crore by the next financial year.
The quick-commerce segment has attracted significant investor attention as platforms like Blinkit and Swiggy Instamart achieve milestones, with Instamart listing on the stock exchange on November 14. Swish’s entry into the market adds to this competitive landscape, promising faster, fresher, and more convenient food delivery options for urban consumers.
