Mousumi Mishra has taken on the role of Senior Director of Marketing at Viacom18 Sports, where she will leverage her extensive expertise in media, brand strategy, and marketing to advance the company’s sports broadcasting initiatives. Known for her success in crafting impactful content brands and her deep understanding of the Indian content and creator ecosystem, Mousumi is set to lead key marketing strategies for Viacom18 Sports, a significant force in India’s media industry.
Mousumi previously held the position of Head of Marketing at Verix, where she played a crucial role in the brand’s growth, focusing on blockchain-driven trust and verification solutions. Earlier in her career, she led consumer marketing and partnerships at ShareChat, managing campaigns and collaborations that expanded the platform’s reach across India. With her background in media, entertainment, and technology, Mousumi’s insights into brand building and consumer behavior are expected to be instrumental as she drives Viacom18 Sports’ marketing vision forward.
