Sidharth Shakdher has taken on a new role at Paytm as the business head, collaborating closely with CEO Vijay Shekhar Sharma to enhance the company’s growth and profitability. His move to Paytm follows a successful tenure as Chief Business Officer at Ola Mobility, where he played a key role in driving the core mobility business and introducing initiatives such as the Ola Loyalty program, consumer loans division, and a new food delivery service.
With nearly two decades of experience, Sidharth has held senior positions at Disney+ Hotstar, Amazon, and Reckitt Benckiser, contributing to international marketing and business expansion strategies. His diverse background across industries adds to his strategic leadership capabilities at Paytm. Sidharth was a key part of the founding leadership team that started Hotstar in 2016. Before joining Ola, he spent almost eight years at Hotstar, playing a pivotal role in building it into India’s largest premium video streaming platform and the largest D2C subscription business in India. He led marketing, growth, and the D2C business at Disney+ Hotstar.
Sidharth has been instrumental in establishing Hotstar as the number one OTT platform in India and maintaining its leadership consistently. His additional leadership mandates at Hotstar included strategy, new businesses, operations, data science, and AVOD business leadership.
Prior to joining Disney+ Hotstar, Sidharth led the third-party marketplace and category marketing for Amazon in the U.S. He also spearheaded innovation for Reckitt’s flagship brand, Dettol, in North America, successfully launching and establishing Dettol in the personal care segment in the U.S. for Reckitt.
His experience encompasses leading and growing businesses through scaling digital and hybrid business models, building brands, deploying data-driven growth marketing, and P&L leadership.
