Vikram Lad has been appointed as the Business Head for “Hamara Parivar” at Zee Entertainment Enterprises Limited (ZEEL). In this role, he will be responsible for shaping ZEE TV’s content strategy by integrating viewer feedback, as well as overseeing the P&L, business development, strategic marketing, and partnerships for the show. Vikram’s deep expertise in the entertainment sector will be crucial in strengthening the channel’s engagement with its audience.
Before joining ZEEL, Vikram held leadership positions at Unshots, Chingari®, Kintree, The Walt Disney Company, and Rediff.com. His extensive background in digital content, marketing, and ad sales has equipped him with the skills to drive success in diverse media landscapes. With over 18 years of experience, he has consistently overachieved sales targets, including more than 14 years in media sales across radio, print, digital, and TV, alongside four years in telecom sales. His ability to adapt and innovate, even during challenging economic periods, makes him an ideal fit to lead and expand the “Hamara Parivar” initiative.
Vikram’s strategic vision and track record of turning around projects with fresh ideas will contribute to ZEE TV’s efforts to enhance audience connection and develop impactful content.
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