Ayyappan R, the former CEO of Flipkart-owned Cleartrip, is gearing up to launch a new quick commerce retail venture, provisionally named FirstClub. Aimed at revolutionizing the Indian retail landscape, FirstClub is designed to deliver premium products across multiple categories within a rapid 20-30 minute timeframe. The venture positions itself as a “Costco for India,” tapping into the growing demand for both convenience and quality.
FirstClub will cover a wide array of retail categories, including FMCG, health and fitness, and fashion, offering a curated mix of international and local brands. By focusing on premium products, the venture plans to cater to consumers looking for speed, variety, and quality, with deliveries optimized for urban markets.
In an effort to stand out in the competitive quick commerce space, FirstClub will introduce a subscription model that grants members exclusive access to products and better pricing, enhancing the value proposition for frequent shoppers. This strategy is intended to foster customer loyalty and provide ongoing perks to subscribers, setting FirstClub apart from traditional retail services.
Currently, the startup is in talks with prominent venture capital firms Accel and RTP Global to secure a significant seed funding round, further accelerating its growth plans. With Ayyappan’s industry expertise and strong leadership background, FirstClub is poised to make a substantial impact on the quick commerce market, catering to a tech-savvy and convenience-driven customer base.
