In a significant leadership move, Bhakti Modi has been named the CEO of TIRA, Reliance Retail’s omni-channel beauty platform. This appointment highlights the platform’s rapid ascent in India’s beauty and personal care market, just one year after its launch in 2023 by Isha Ambani, Executive Director of Reliance Retail. TIRA has quickly become a formidable player in the industry, offering a combination of online and offline shopping experiences for beauty enthusiasts.
Modi’s appointment as CEO comes at a crucial time for TIRA, which is positioning itself for large-scale growth. With her extensive experience in business strategy and operations, she is expected to steer the platform toward an ambitious expansion. Her leadership will be instrumental in driving TIRA’s mission to provide a seamless blend of digital and in-store shopping, creating an enhanced customer experience. As CEO, Modi will lead TIRA’s efforts to innovate, expand its product offerings, and solidify its place in the competitive beauty market in India.
Bhakti Modi has been deeply involved in the strategic planning of TIRA since its inception. Prior to becoming CEO, she played a pivotal role in shaping the platform’s long-term vision and execution strategy. Her insights and expertise have been key in developing TIRA’s approach to customer engagement, product curation, and market differentiation. Modi’s involvement demonstrates Reliance Retail’s commitment to staying ahead in the beauty sector by leveraging both technology and traditional retail models.
With the beauty and personal care market in India continuing to grow, Modi’s leadership is set to further strengthen TIRA’s presence. Under her guidance, the brand is expected to introduce new innovations, cater to evolving consumer preferences, and expand its reach across multiple channels. As TIRA continues to scale, Modi’s appointment is a testament to Reliance Retail’s dedication to growth, innovation, and leadership in the beauty industry.
