kindlife, a portfolio company, has successfully raised $8 million in a Series A funding round. This round was led by JB Investment and Dooeun & Company, with participation from Kalaari Capital and Mixi Global Investments.
Radhika, Vidit, Manasa, and the entire kindlife team have achieved a significant milestone.
Since the initial Seed investment in 2021, the team has demonstrated remarkable perseverance, resilience, and dedication in establishing kindlife as India’s leading platform for clean beauty and wellness.
Progress Since the Seed Investment in 2021
With over 800 brands onboarded, kindlife has shown a strong product-market fit across categories such as beauty and personal care (BPC), nutrition, general wellness, and hygiene, promoting clean living to the masses in India.
Launched in 2022 by Radhika Ghai, along with Vidit and Manasa, the founding team of kindlife brings together a unique blend of complementary skills and diverse functional expertise. Their clear vision and profound understanding of consumer needs have propelled kindlife to become India’s fastest-growing platform for clean beauty and wellness.
kindlife utilizes proprietary AI technology to help consumers discover personalized skincare and wellness routines and products.
Next Steps Post Funding: The Roadmap Ahead
Awareness and demand for high-quality skincare and wellness products have been steadily increasing among Indians. The popularity of K-beauty and Japanese beauty products has facilitated greater cultural exchange, integrating aspects of Korean and Japanese culture into daily lives.
kindlife is well-positioned to leverage this opportunity by becoming the exclusive partner for top-selling Korean and Japanese brands, distributing their products on the platform and establishing itself as the go-to destination for beauty and wellness enthusiasts. This year, kindlife plans to exclusively launch over 20 Korean and Japanese beauty brands on their platform.
On the fundraise, Radhika Ghai (Founder, CEO) commented, “We’re thrilled about our continued partnership with Kalaari Capital and welcome the incoming investors joining us to make self-care mainstream for young India. At kindlife, we understand that Gen Z prioritizes quality and authenticity, and we’re committed to bringing the best global beauty and health brands to them. Our strong AI technology is central to how we help with discovery and provide a truly personalized experience to millions.”
Kiran Vasireddy, Partner at Kalaari Capital, said, “kindlife has established strong product-market fit, promoting clean beauty and wellness among Indian consumers. We are excited to be a part of the team’s journey that has shown exceptional execution capabilities and understands consumer demands in depth. We look forward to working with the new investors joining us in fueling the next stage of growth.”
