Reliance’s JioFinance super app enters the 2024 Olympics in Paris

As Paris becomes the epicenter for sports enthusiasts worldwide during the 2024 Olympics, Jio Financial Services Ltd. has announced the official launch of its JioFinance app in the French capital. This strategic initiative aims to simplify digital transactions for Indian travelers.

JioFinance will enable international payments for various activities and purchases in Paris. Indian travelers can use the app to buy tickets for the Eiffel Tower through its official website, La Tour Eiffel, and for in-store shopping at the renowned Parisian department store, Galeries Lafayette Paris Hausmann. This feature allows Indian tourists to enjoy their Parisian experience without the hassle of currency exchange or carrying large amounts of cash.

Visitors can also explore the JioFinance app firsthand at the dedicated experience center inside ‘India House’. Conceptualized by Reliance Foundation in partnership with the Indian Olympic Association, India House is a vibrant showcase of India’s rich heritage and legacy. It serves as a welcoming hub for Indian athletes and visitors in Paris. Here, JioFinance users can learn more about the app’s features and benefits in a comfortable, culturally familiar environment.

Jio Financial Services Ltd., a subsidiary of Reliance Industries Ltd., recently announced the beta launch of the JioFinance app. Described as “a cutting-edge platform revolutionizing daily finances and digital banking,” the app offers a comprehensive suite of services, including UPI transactions, digital banking, and loans on mutual funds.

JioFinance faces competition from major players like Google and Amazon, and the Adani group is reportedly looking to expand into the payments space. Despite the competition, JioFinance aims to carve out a niche with its unique features and user-centric design.

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