Kaizzen’s partnership with NeoNiche will concentrate on devising and implementing an advanced PR strategy to elevate media relations and reinforce corporate and industry reputation.
India, 30th July, 2024: NeoNiche, a leading digital-first full service marketing company, has announced the appointment of Kaizzen as its new public relations partner. Kaizzen will be responsible for developing and executing a comprehensive communications strategy to enhance NeoNiche’s brand awareness, media relations, and corporate reputation. Through strategic initiatives and targeted campaigns, Kaizzen will leverage its PR expertise to reinforce NeoNiche’s presence in key markets and support the company’s ambitious growth plans.
NeoNiche, a leader in advanced integrated marketing solutions and innovative technology, is committed to delivering exceptional experiences and setting new industry benchmarks. NeoNiche’s mission is to build an organization that values individuals, nurtures relationships, and drives innovation. By 2025, NeoNiche aspires to be one of India’s leading full-service marketing companies, excelling in people practices, customer satisfaction, and revenue generation. This vision underscores their commitment to nurturing a supportive environment for team members, consistently delivering outstanding service to clients, and achieving sustainable growth through innovative strategies.
Speaking on the occasion Mr Prateek N Kumar, Founder and CEO of NeoNiche said, “In the post-pandemic world, the event industry has felt a tectonic shift, demonstrating remarkable agility, rapidly evolving across formats with innovation and technology at its core. This dynamic landscape compels us to continually develop groundbreaking solutions and reinvent ourselves to showcase India’s expertise on a global stage. NeoNiche is at the forefront of this transformation, and we believe our partnership with Kaizzen will only fuel our growth further. With their deep understanding of the industry, we are poised to set a new benchmark for global scale, inspiring and transforming businesses worldwide.”
Commenting the new mandate, Mr. Nikhil Pavithran, Group President Kaizzen said, “Brands have changed the communication syntax to interact with stakeholders and experiential outings have become a major part of this new methodology. That being said, the event, exhibition, and marketing industry has also witnessed a remarkable growth, and with this partnership with NeoNiche, we want to bring about a comprehensive understanding to all stakeholders, about the possibilities of tomorrow. With their suite of products and services, in-house expertise and drive to innovate, NeoNiche has the potential to be the pioneers of the desired change in sector, charting the way forward. With equal onus on bringing about change to the media and marketing industries, we look forward to amplify NeoNiche’s visibility and propagate meaningful conversations across the spectrum.”
The collaboration between NeoNiche and Kaizzen marks the beginning of a new era of digital innovation. Together, they hope to establish industry norms, drive change, and impact the future of businesses.
About NeoNiche Integrated Solutions Pvt. Ltd.
NeoNiche is a global full-service experiential marketing company that provides a comprehensive spectrum of marketing services for international brands. Headquartered in Mumbai, with branches in Delhi, Bengaluru, Kolkata and Singapore, NeoNiche has built a diversified portfolio of clients spanning the Information Technology, Automotive, Pharmaceutical, BFSI (Banking, Financial Services, and Insurance), and Consumer Electronics and Durables industries.
Since its inception in 2011, NeoNiche has evolved into one of the most respected names in the industry, known for delivering seamless, immersive experiences that exceed client expectations. The company’s strategic focus on product innovation, digital, and social media marketing, along with its rich experience in integrated brand marketing services, has helped it earn numerous accolades, including being recognized by Forbes as the fastest-growing global company.
With a robust team of 180 skilled professionals, NeoNiche offers a wide range of services including corporate event management, brand activation, integrated marketing, creative services, digital marketing, MICE (Meetings, Incentives, Conferences, and Exhibitions), technical solutions, and production management. Their holistic 360-degree marketing campaigns are designed to engage target audiences across multiple channels, driving meaningful interactions and delivering measurable results.
NeoNiche aims to continue its global expansion and offer cutting-edge full-service marketing solutions. The establishment of an international branch in Singapore is a testament to its commitment to global outreach. Looking towards the future, NeoNiche’s vision for 2025 is to leverage emerging technologies to create even more immersive experiences, aligning with the evolving trends of personalization and interactivity in marketing.
NeoNiche’s commitment to meticulous planning and flawless execution makes it the go-to partner for brands seeking to create memorable and engaging experiences. The company has successfully executed over 3,000 activation days and 550 brand experiences, earning 25 industry awards in the process.
